Tim Koschella is a dedicated expert in international mobile and online performance marketing (CPI, CPL, CPA, CPE) with a particular focus on the games industry. As Co-Founder and CEO of AppLift, he has been working with 100+ mobile companies to acquire users for their apps, among them many of the industry's leading advertisers.
- OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide in
Mobile Marketing Daily on
12/02/2015
Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. Will
major social platforms around the world, including each of the national champions, eventually have their own custom ad APIs?