Babs, who has traveled in 80+ countries and has patent filing for loyalty, retail, payments and gaming innovations, is Retail and strategy consultant at ThoughtWorks Retail. She has 25 years experience in multi-channel global retail and financial services. Her previous roles include leadership roles at JWT, Y&R, NW Ayer, Draft Worldwide, Rosetta; omnichannel director at PwC Customer Impact Consulting; head of product development and research at GE Capital Card; chief marketing officer at Kawasaki Motors UK. Her client successes include reengineering a loyalty program resulting in $800 million incremental sales for a leading retailer, reducing acquisition costs by 80%, and doubling assets for a bank's product line.