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David Indo

Member since December 2015Contact David

David Indo is co-founder and Chief Executive Officer of ID Comms, the global strategic media consultancy. ID Comms works with some of the world’s most ambitious marketers to maximize the value of their media investments. The company was founded in 2009 and is a highly experienced team of expert media consultants, now with offices in New York, London, Dubai and Singapore, representing brands with combined annual media spending exceeding $10bn. ID Comms operate a proprietary consulting system for brands looking to significantly improve the value of their media investments. This starts with a Situation Analysis which is a thorough diagnostic of a brand's competences and capabilities in media management, the output is a substantial analysis of what's working and a practical guide to where there are opportunities to improve media performance. ID Comms Productive Media Governance services include: - media pitch management - media agency scope of work and contracts - agency remuneration models and resource pricing - media value tracking models - programmatic media buying strategies - agency performance measurement - media strategies and KPI setting - media data management strategies

Articles by David All articles by David

  • Chief Media Officer Debate: Valued Steward Or Siloed Scapegoat? in MAD on 11/30/2016

    If you spend more than $20 million a year on advertising your organization most likely needs a Chief Media Officer or equivalent. But a job title isn't by itself a solution. What matters is how and where marketers invest in this key media talent and whether their structures will allow them to get the most out of it. What companies really need is an internal champion for the power of media to build better businesses.

  • Notes From The Pitch Meeting in MAD on 12/16/2015

    Well, dozens of them actually. This year the team at ID Comms attended more than 70 pitch-related meetings and was present for 228 hours of presentations in the search for the right agencies to manage $4 billion in media billings. Here are some observations on approaches that seem to lead to greater pitch success.

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