Mike Werch
Member since December 2015Contact Mike- Marketing Manager SocialCode
- New York New York
- 10021 USA
Articles by Mike All articles by Mike
- How 2016 Presidential Candidates Can Win the Digital Campaign Battleground in
Marketing: Politics on
12/17/2015
To win the White House in 2016, a candidate must build a likable and credible personal brand, demonstrate policy vision and generate millions in donations. In constructing a digital advertising strategy to support these outcomes, political marketers would be wise to tap the playbook of leading brand marketers. This includes shifting advertising budget to platforms like Facebook, which connect brands to known audiences and are built on billions of consumer data points that can demonstrate what resonates with prospective voters.
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