Hossein Houssaini
Member since December 2015Contact Hossein- Global Head of Programmatic Solutions Havas Media Group
- LinkedIn: https://uk.linkedin.com/in/hhoussaini
- Twitter: @houssaini_h
- London
- WC2N4JS GBR
Articles by Hossein All articles by Hossein
- Wired For Sound in
MediaDailyNews on
12/30/2015
More people than ever are now consuming radio and audio on digital sources. Since 2013, digital audio streams have increased 97% year-on-year and now account for somewhere in the region of 15 billion streams. This inventory scale has been achieved without any of the issues around fraud and viewability that display embroils us in.
- A Resolution For The Age Of The Customer in
MAD on
12/22/2015
Every year we say we need to ensure our ads appear only in the most suitable environments and are seen only by the right audience. In 2016 I'm confident we can make this happen more consistently, thanks not only to the technology at our disposal but also to the ongoing realisation in creative circles that data and automation are not quite the enemies they were once perceived as. What's clear is that the year ahead will be an interesting one for anyone buying media programmatically.
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