Paavana Kumar
Member since December 2015Contact Paavana- Associate Davis & Gilbert LLP
- New York New York
- 10023 USA
Articles by Paavana All articles by Paavana
- Blurred Lines No More: The Regulators Are Going Native In 2016 in
MediaDailyNews on
12/31/2015
The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content is presented and disclosed to the consumer, native advertising can be as deceptive in the FTC's eyes as print ads posing as news in the 60's, infomercials in the 80's, and paid-search ads formatted as organic search results in 2002.
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