Laura is VP, Senior Digital Strategist at Hill Holliday and leads the agency's influencer marketing practice.
- Influencer Marketing: How To Find Your Force in
MAD on
01/07/2016
Brands are keen to borrow an influencer's equity and tap into their audience, but must give up creative control (and re-allocate their marketing budgets) to attract rising digital talent. New
technologies and platforms claim to identify the perfect opportunities for brands and creators alike. And agencies are rewriting the old rules of talent management, figuring out how to make room for
new creators among creative directors.