Laura KoppMember since January 2016Contact Laura
Laura is VP, Senior Digital Strategist at Hill Holliday and leads the agency's influencer marketing practice.
Articles by Laura All articles by Laura
- Influencer Marketing: How To Find Your Force in
Brands are keen to borrow an influencer's equity and tap into their audience, but must give up creative control (and re-allocate their marketing budgets) to attract rising digital talent. New technologies and platforms claim to identify the perfect opportunities for brands and creators alike. And agencies are rewriting the old rules of talent management, figuring out how to make room for new creators among creative directors.