Articles by Michelle All articles by Michelle
- 4 Social Media Trends That Will Revolutionize Your Marketing In 2016 in
Marketing Daily on
Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too.
Comments by Michelle All comments by Michelle
- Are Buyer Personas A Waste Of Time?
(Content Marketing Insider on
I agree with John; you need buyer personas. They help you identify, at least on a broad scale, whom your talking to and what your talking about.I think it's important to note though that "spending a day with your content team" is not a one-and-done meeting. This should be ongoing. Buyers needs change and so does the market. As marketers, it's easy to get wrapped up in what we know and have identified as our audience, forgetting to check in with those routinely speaking to the audience to see if needs have changed.