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Michelle Brammer

Member since May 2015Contact Michelle

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  • Are Buyer Personas A Waste Of Time? by John Miller (Content Marketing Insider on 05/15/2015)

    I agree with John; you need buyer personas. They help you identify, at least on a broad scale, whom your talking to and what your talking about.I think it's important to note though that "spending a day with your content team" is not a one-and-done meeting. This should be ongoing. Buyers needs change and so does the market. As marketers, it's easy to get wrapped up in what we know and have identified as our audience, forgetting to check in with those routinely speaking to the audience to see if needs have changed.

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