Sarah Newhall is Executive Vice President, Strategy & Insights at Blue State Digital. Sarah is a seasoned digital professional who works with BSD's teams and clients to identify new applications of BSD's expertise in data, analytics, testing, research, planning, and strategy to address client needs across purpose-driven brands, advocacy organizations, and nonprofits, as well as to develop new data-based products. A native New Yorker, Sarah now lives in DC with her husband and dog but maintains her allegiance to all New York sports teams.