Giles Goodwin

Member since January 2016Contact Giles

Personalized Digital Advertising For Political Campaigns in Marketing: Politics on 01/15/2016
While candidates may be hoping that social-media followers translate to votes, a vibrant social media presence won't be enough to sway millennials this time around. For the 2016 elections, shrewd candidates will turn to a new configuration of an old formula: personalized, data-driven digital ads.

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