David Kang
Member since January 2016Contact David- Managing Partner, Emerging Media and Innovation, NA MEC
- New York New York
- 10019 USA
Articles by David All articles by David
- TV Transformed, But Not Just Yet in
MAD on
01/22/2016
While change is happening, as an industry we keep looking for a shoe to drop, but it's not the precipitous fall off the cliff some seem to want to portray. At least not yet. Bottom line? Marketers must be proactive and make adjustments, but resist cries to "turn marketing on its head" yet again. As the American business legend and former chairman of General Electric Jack Welch liked to say, "Change before you have to." So how can you create a winning strategy to manage the risks posed by cord-cutting?
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