Omer Kaplan
Member since January 2016Contact Omer- CMO & Co-Founder ironSource
- www.ironsrc.com
- Facebook: https://www.facebook.com/ironSource
- LinkedIn: https://www.linkedin.com/company/ironsource
- Twitter: @ironSource
- Tel Aviv New York
- 10025 USA
ironSource is a global technology powerhouse offering a comprehensive, data-driven app discovery platform to best connect people with relevant apps. Powering over 7M successful installs a day across all major geos, devices and platforms, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York, London, Singapore and Beijing.
Articles by Omer All articles by Omer
- How Will Mobile Attribution Change In 2016? in
Mobile Marketing Daily on
01/28/2016
To correctly attribute an install to an ad, several separate parties have to provide unbiased data to the attribution firm. Due to a lack of common industry standards, individual agreements and rules end up creating friction and only introducing further complexity into the equation.
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