CHRIS WILSON
President, LogicLab

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  • The Death Of CPM, The Birth Of CRM Media Planning
    No doubt, cost per thousand (CPM) had a great run. As a ...
  • Pushing For The Sale
    One large opportunity has been underutilized in online video ads: direct response ...
  • The Virtual Two-Way Relationship
    The Internet, with its interactive abilities, can help create the two-way relationship ...
  • Holiday Bonus
    With online retailing the biggest thing to happen to holiday shopping since ...
  • The Return of Music Videos
    When music television first began broadcasting music videos for mass consumption, it ...