Selina PetosaMember since February 2016Contact Selina
Selina Petosa, founding principal and chief creative officer of Rational Interaction, has been a practitioner and influencer in the design and communications industry for over two decades. Working with Fortune 500 companies including Microsoft, Amazon, Cisco, McKinsey, Google, AT&T, Sony, and Symantec, Selina has served as the digital partner for several of the most illustrious brands in the world. In 2009, after 15+ years in the industry working both the client and agency side, Selina founded Rational Interaction, a full-service integrated digital agency with a strategic mindset at its core. In founding Rational, Selina actualized a dream she had since childhood: to own and build an award-winning agency. Rational was built on two guiding principles: helping its clients’ businesses grow and doing so with strategic insight and creative excellence. As founding principal and chief creative officer, Selina has helped transform Rational into one of the fastest growing, most successful integrated marketing services companies in the Pacific Northwest. Since launching in 2009, Rational has grown from a two-person startup into a multi-discipline integrated agency with over 100 team members. The company has achieved unwavering year-over-year growth, including 10X top-line growth and a 9X increase in employees. Today, Rational is the recipient of numerous awards, recently selected as one of Inc.’s Fastest-Growing Companies, The Puget Sound Business Journal’s Fastest-Growing Private Companies and Best Places to Work in Washington and Seattle Business Magazine’s Best Companies to Work For. Selina has been interviewed and featured in many publications including Entrepreneur Magazine, ADWEEK, Digiday, The Drum, AdExchanger, TFM&A, & AdMap and is frequently called on by industry experts for her perspectives on digital, social, mobile, user experience and women in business. Selina is a member of AIGA, AMA, IMA, DAA, eMA.
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- Some Clarity Vis-a-Vis Native Advertising And Content in
Native ads have always been ambiguous by nature, with little to no labelling, and as a result many consumers have been left unaware that the content is in fact an ad. the Federal Trade Commission's (FTC) new set of guidelines, distinguishing contextualization vs. deception, signals a step in the right direction.