- When The Going Gets Tough, Will Advertisers Get Going?
Performance Marketing Insider, Chris Copeland - Friday, September 5, 2008
Every week studies, research and data are released that paint a pictu ...
- Is The Search Industry Closed for Business? Or Just Opening?
Performance Marketing Insider, Chris Copeland - Friday, July 11, 2008
With the announcement of Google's deal with Yahoo to serve search a ...
- When Multiple Personalities Threaten The Common Thread
Performance Marketing Insider, Chris Copeland - Friday, June 13, 2008
Last month, I wrote about the apparent lack of a common thre ...
- The Common Thread Of Consumer Intent
Performance Marketing Insider, Chris Copeland - Friday, May 16, 2008
Search marketers have spent more time on the proverbial island than t ...
- What's The Big Idea Anyway?
Performance Marketing Insider, Chris Copeland - Friday, April 18, 2008
Since its inception, search has been known for several dependable qualities. Sear ...
- Awareness, Engagement And Sentiment -- The New Measures of Search?
Performance Marketing Insider, Chris Copeland - Friday, March 21, 2008
Anyone who has dealt with Google knows that one of the unwaveri ...
- The Last Days Of SEO
Performance Marketing Insider, Chris Copeland - Friday, February 22, 2008
The days of SEO have been numbered for some time. Now, th ...
- What Does A Recession Mean For Your Search Program?
Performance Marketing Insider, Chris Copeland - Friday, January 25, 2008
By most accounts, the U.S. economy is about to enter the 12 ...
- 2007: The Year Traditional Agencies 'Got' Search
Performance Marketing Insider, Chris Copeland - Friday, December 28, 2007
What better way to end a prosperous year for search than wi ...
- Why Google Isn't New Coke -- But Microsoft And Yahoo May Be Pepsi
Performance Marketing Insider, Chris Copeland - Tuesday, December 4, 2007
One of the great product launches of the late 20th century a ...
- Cyber Monday: The New Hallmark Holiday
Performance Marketing Insider, Chris Copeland - Friday, October 26, 2007
In 1910, J.C. Hall, a young 18-year-old from Kansas City, Mo., beg ...
- Buzz Continues Re: Brand Perception, Click Fraud, Local Search
Performance Marketing Insider, Chris Copeland - Friday, September 28, 2007
Whenever I find myself speaking on day 4 of a Search Engi ...
- Will Google Be The Google Killer?
Performance Marketing Insider, Chris Copeland - Friday, September 14, 2007
Earlier this week I received two different media requests for quotes th ...
- Should You Buy Brand Terms?
Online Spin, Chris Copeland - Tuesday, September 4, 2007
For nearly a decade, I've been answering paid search questions. In t ...
- The Next President: Sponsored By Google
Performance Marketing Insider, Chris Copeland - Friday, August 10, 2007
What business is Google in? That question has been debated as mu ...
- How Bid Technology Got Me Banned From The Delivery Room
Performance Marketing Insider, Chris Copeland - Friday, July 6, 2007
Sometime in the next 10 days I am supposed to become ...
- Challenging Perceptions And Changing Search Behavior
Performance Marketing Insider, Chris Copeland - Friday, June 8, 2007
A recent Financial Times article entitled "Google Data Versus Human Nature" penn ...
- Postcards From The Road: Search Views From Seattle, San Bonita, Milan
Performance Marketing Insider, Chris Copeland - Friday, May 11, 2007
If ever there was a week to clone yourself for the sa ...
- The Evolution Of Search
Performance Marketing Insider, Chris Copeland - Friday, April 13, 2007
There's a subtle but fascinating shift going on in the search marketi ...
- What's On The Minds Of Advertisers?
Performance Marketing Insider, Chris Copeland - Friday, March 16, 2007
Over the past eight weeks I have been on a U.S. to ...
- Third-Party Serving In Search: The Solution To Click Fraud And Other Dilemmas?
Performance Marketing Insider, Chris Copeland - Friday, February 16, 2007
Search is the ultimate data vehicle. Every action is tracked, captured, measure ...
- In The Game Of Advertising, Search Is Benched
Performance Marketing Insider, Chris Copeland - Friday, January 12, 2007
How good are advertisers really becoming at tying together daily life wi ...
- Giving Thanks
Performance Marketing Insider, Chris Copeland - Friday, December 22, 2006
It's that time of year. Time for lists about the Best ...
- What Paid Search Management Is NOT
Performance Marketing Insider, Chris Copeland - Friday, September 29, 2006
Over the past few weeks, my agency has been asked to participa ...
- Fine-Tuning Tagging: You say Potato, I say Potatoe...
Performance Marketing Insider, Chris Copeland - Friday, August 4, 2006
Hopefully, most of you are able to read the above title wi ...
- Relevant Segmentation Of Consumer Search: Part Three
Performance Marketing Insider, Chris Copeland - Wednesday, July 5, 2006
In my past two Search Insider columns I advanced a concept ...
- Relevant Segmentation of Consumer Search: Part Two
Performance Marketing Insider, Chris Copeland - Wednesday, May 24, 2006
Last month I penned an article discussing the notion that keywords alo ...
- Relevant Segmentation of Consumer Search: Part One
Performance Marketing Insider, Chris Copeland - Wednesday, April 12, 2006
For ten years the search industry has been built on the conce ...
- Enough With Theory And Hyperbole!
Performance Marketing Insider, Chris Copeland - Wednesday, February 8, 2006
"Search is great! It's the best form of advertising, with the lowe ...
