John McCarus

Member since February 2016Contact John

Rather Than Fight Ad Blocking, Advertisers Must Attack The Root Causes in MediaDailyNews on 02/17/2016
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's too late to rely solely on a better creative experience, then we must also provide smarter distribution. This means exemplary brand content served across channels that are unaffected by ad blocking.

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