John McCarus
Member since February 2016Contact John- Chief Strategy Officer Federated Media
- www.federatedmedia.net
- LinkedIn: https://www.linkedin.com/in/johnmccarus
- Twitter: https://twitter.com/jmack1985
- New York New York
- 10118 USA
Articles by John All articles by John
- Rather Than Fight Ad Blocking, Advertisers Must Attack The Root Causes in
MediaDailyNews on
02/17/2016
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's too late to rely solely on a better creative experience, then we must also provide smarter distribution. This means exemplary brand content served across channels that are unaffected by ad blocking.
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