Laura E. Wendt
Member since February 2016Contact Laura E.- EVP, Media & Entertainment GfK
- LinkedIn: http://www.linkedin.com/in/laura-e-wendt-a831922
- Twitter: @LauraEWendt
- New York New York
- 10281 USA
Articles by Laura E. All articles by Laura E.
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix in
MediaDailyNews on
02/24/2016
Regardless of your point of view on these metrics, the bigger question is whether viewership is all that really matters when it comes to Netflix. Satisfaction - the core of any brand loyalty - can be swayed by a host of factors, and all are relevant to Netflix.
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix in
MediaDailyNews on
02/18/2016
The "problem" of understanding how many people watch Netflix programs and who they are has nearly been solved. Satisfaction -- the core of any brand loyalty -- can be swayed by a host of factors, and all are relevant to Netflix.
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