Melanie Nayer
Member since February 2016Contact Melanie- VP/Social Strategy Digitas LBi
- Boston Massachusetts
- 02110 USA
Articles by Melanie All articles by Melanie
- Facebook Reactions: Your Newsfeed Is About To Get A Little Emotional in
MAD on
02/24/2016
Brands can now better understand sentiment in real time, giving them a post-level gauge to better inform them how consumers are reacting to what they're posting on their page. This new level of insight can act as an early warning system, letting brands know that it's time to pull the plug. It can also act as preliminary insight for the type of content that is doing well and resonating with fans.
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