Pete LaFond
Member since June 2014Contact Pete- Head of Marketing TruSignal
- Redwood City California
- 94061 USA
VP of Marketing at TruSignal. TruSignal is a data driven Marketing company that specializes in Demand Creation. We help companies target and acquire new customers who they are not reaching today.
Articles by Pete All articles by Pete
- Don't Sleep on Third- Party Data in
MediaDailyNews on
03/02/2016
Data quality is not determined by its relative point of origin, being first, second, or third party. Quality comes from a range of factors.
Comments by Pete All comments by Pete
- Five Predictions For The Future Of Programmatic
by
Craig Teich
(Programmatic Insider on
04/16/2015)
Craig,I agree with your comment that data is the fuel for programmatic, but I question the position that first party data is far more valuable than third party data. The value of the data depends on the marketing objectives. If the retailer wants to increase customer loyalty, then the first party data about their existing customers is very important. However, if the marketing objective is to generate new customers, then third party data is critical since retailer has very little if any first party data on people that are not customers yet.
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