Search by name, company, title, location, etc.

Rachel Pasqua

Member since March 2005Contact Rachel

Rachel Pasqua leads the Connected Life & Mobility practice for MEC Global in North America, enabling MEC clients evolve their brands to meet the demands of a multiscreen, real-time world. Since joining MEC in early 2014, she has developed a thriving mobility practice, giving MEC clients the opportunity to leverage a full spectrum of opportunities ranging from mobile media to wearables, virtual reality, and the connected car and home. She comes to MEC from Token Digital a NYC-based digital studio focused on wearable user experience design and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile group at iCrossing, a global agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN’s Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is co-author of the books Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and the upcoming The Responsive Brand and writes about digital innovation for numerous online publications as well as on her personal websites www.rachelpasqua.com) and www.theresponsivebrand.com. When she’s not hard at work developing mobile strategies for MEC clients or writing marketing books, she’s busy being a mom to her six year old twins and tinkering with a moderately ambitious novel about the superstition, fate, advertising, and the end of the world.

Articles by Rachel All articles by Rachel

  • A Marketer's Lens On The Google Pixel Event in Marketing Daily on 10/07/2016

    In the long-simmering mobile platform wars, the obvious questions remain, is it easier for a software company to become a hardware company or vice versa?

  • Mobile First: There's A Consumer Behind That Phrase  in MAD on 02/26/2016

    Many interpret "Mobile First" to mean mobile only but this oversimplifies a complex concept. A more precise definition is 'placing initial strategic focus on the most popular screen, i.e. smartphones, then layering in additional content and functionality for all the other screens that populate the modern customer journey'. This is arguably only part of the bigger picture.

Comments by Rachel All comments by Rachel

  • "Anticipointment": Mobile Execs Weigh In On Super Bowl by Steve Smith (Mobile Marketing Daily on 02/06/2012)

    I agree that the use of mobile - and the ads themselves - were lackluster this year. But there's a more subtle trend that was important to notice. What's the most common user behavior when you see a commercial that really grabs you? Most of us will search for the brand or navigate directly to their site. And for most of the brands broadcasting during Superbowl XLVI, doing just that led the user to a mobile experience. A GOOD mobile experience in many cases. This behind the scenes preparedness tell us a lot more about the importance of mobile now that the use of mobile triggers in the commercials themselves.

  • Brands In Hand: Getting Beyond The 'Mobilized' Web by Steve Smith (Mobile Insider on 01/04/2011)

    Steve,It's definitely true that we're seeing more and more clients understand that they can't just get away with putting out an app - they realize now that their site matters. A big part of that is volume. Last year, most of my clients saw 1%-2% of their overall site traffic coming from mobile devices. This year it's about 7%-10% and next year I'm guessing it will be 20%+. No one can ignore the numbers;-) But to me, what's most illustrative of the increasing importance is the number of clients asking for mobile strategy. It's fast becoming the #1 mobile related request for agencies. There's a real need to help clients navigate the complex and constantly evolving ecosystem of devices, platforms, technologies, etc.

  • Brands In Hand: Getting Beyond The 'Mobilized' Web by Steve Smith (Mobile Insider on 01/04/2011)

    Steve,It's definitely true that we're seeing more and more clients understand that they can't just get away with putting out an app - they realize now that their site matters. A big part of that is volume. Last year, most of my clients saw 1%-2% of their overall site traffic coming from mobile devices. This year it's about 7%-10% and next year I'm guessing it will be 20%+. No one can ignore the numbers;-) But to me, what's most illustrative of the increasing importance is the number of clients asking for mobile strategy. It's fast becoming the #1 mobile related request for agencies. There's a real need to help clients navigate the complex and constantly evolving ecosystem of devices, platforms, technologies, etc.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.