- Marriott Switches to Towels 'Made in USA' in
Marketing Daily on
03/11/2016
"We're proud to be the first hospitality company to commit to providing our guests with 'Made in USA' bathroom towels in our U.S. hotels," said Marriott president and CEO Arne Sorenson in announcing
the news to the press.
- Hotwire's Campaign Targets Spontaneous Travelers in
Marketing Daily on
03/10/2016
"More than half of all Hotwire's hotel bookings are made within zero to two days of departure," says communications director Carrie Peters. "And more than 90% of hotel bookings were made for trips of
four days or less."
- Property Tax Blues: Democratic States Pay Higher Taxes in
Marketing Daily on
03/09/2016
The average American household spends $2,127 on property taxes each year, according to the U.S. Census Bureau. However, the National Tax Lien Association has found as much as $11.8 billion in property
taxes goes unpaid each year.
- Digital Marketing Strategies Changing Pharma Sales Models in
Marketing Daily on
03/08/2016
"Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research services and business operations for Best
Practices.
- JetBlue, U.S. Fish And Wildlife Partner To Protect Caribbean Species in
Marketing Daily on
03/07/2016
The five-year customer education and awareness campaign will feature a series of videos played at every seat on the airline's flights about responsible travel and shopping practices in the Caribbean.
- Mobile Game Aims To Boost National Park Volunteerism in
Marketing Daily on
03/04/2016
"We hope the game will provide a jumping-off point for people who care about the environment to picture themselves actively participating," Meredith Hahn, VP of corporate social responsibility at
American Express, tells "Marketing Daily."
- TIAA's 'Success' Campaign Goes National in
Marketing Daily on
03/03/2016
Titled "What Does Success Look Like," the ads feature a college professor, a medical student and a museum custodian daydreaming about their future plans. They step through a bright window to the
places they envision.
- Knowledge Is Power For Millennials Using Credit in
Marketing Daily on
03/02/2016
Young adults who obtain their first credit cards or take out a student loan may not fully understand how interest rates are calculated or the importance of making timely payments, Rod Griffin,
Experian's director of public education, tells "Marketing Daily."
- 'U.S.-China Tourism Year' Campaign Will Boost Travel Spending in
Marketing Daily on
03/01/2016
Key business partners for the launch event include Visa, Inc. and United Airlines. President Barack Obama and President Xi Jinping first announced the bilateral initiative during President Xi's fall
visit to the United States.
- Delta Projects $37 Million In '16 Charitable Giving in
Marketing Daily on
02/29/2016
Representing 1% of the airline's 2015 net income, Delta's projected gifts will focus on education, arts and culture, global wellness, diversity, veterans and environmental causes and include cash
contributions, in-kind travel and grants.