Ran Ben-Yair is co-founder and CEO of mobile in-app platform Ubimo, a platform that could harness real-time data points for the most targeted mobile advertising possible.
- Can Smartphones Swing The Primaries? in
Marketing: Politics on
02/29/2016
Around the country, digital consultants are now threading mobile-first strategies into candidates' campaigns. Bernie Sanders has been successfully deploying SnapChat, Ben Carson bought "complete
domination of mobile" in Iowa, and ad buyers are flocking to gobble up mobile display inventory in a year when $1.1B of an expected total of $11.4B election season ad spending will go to digital,
according to Borrell Associates.