Alyse Lorber is the Global PR Manager at gyro. Prior to joining gyro, she spent nearly a year at Time Inc. working at PEOPLE magazine. At gyro, she helps lead the agency’s PR and marketing efforts, uniting a network of 14 offices around the globe. Alyse has written extensively on marketing to millennials and enjoys covering topics ranging from social media to advertising and everything Gen Y. She graduated with honors from Ohio University with a degree in journalism and public relations.