Articles by Ryan All articles by Ryan
- 'Omnicommerce' About To Collapse Digital Conversion Funnel in
Email Insider on
Since the beginning of the digital age, email and other digital marketers have been focused on getting a click to drive the user to the website. From there, the website does the work of converting a customer. But that traditional focus is about to change. Thanks to the digital money revolution and products like ApplePay, Samsung Pay, Bitcoin, and traditional payment gateways, consumers are gaining the ability to transact or convert money anywhere and anytime.