Head of Marketing at HIRO-Media.
- Cross-Platform Advertising: It's The Message, Not The Medium in
MediaDailyNews on
03/15/2016
One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a radically new thinking, is required. Stories are very popular -
especially with sequels and, preferably, stories that relate to people's lives, at that particular time and place.