It’s no surprise to hear that Keisha hails from the warm Caribbean shores of Trinidad and Tobago. Her effervescent personality may be synonymous with that of Trini’ hospitality, but it’s her drive and determination to succeed that makes her a Trini’ to the core!
Keisha started her career in advertising seven years ago at McCann Port-of-Spain and has held various digital roles since then. She holds a Master’s degree in Integrated Marketing with a specialization in digital marketing from NYU and has a B.A. in Communication Studies. In her current role at MRM//McCann, she supports leadership’s brand and positioning objectives, ensuring effective internal and external communications globally. Additionally, she manages the agency’s global social media channels, supports event and thought leadership opportunities and is the content manager of MRM//McCann’s internal site that caters to over 2800 employees worldwide.
For fun, Keisha enjoys cooking, restaurant hopping and telling the world about those passions on Instagram. She is also a recovering shoe shopping addict.
- 'Conscious Consumerism,' More Marketing Jargon Or A Genuine Movement? in
MediaDailyNews on
03/14/2016
There must be something in the SXSW air that makes participants leave a session feeling energized, ready to go out there and take on the world (or work). Yeah! You've been to about ten sessions. Now
you've got a bag of new tips and tricks: campaigns and case studies that you can go back to the office with and put into application, but is it really that easy? I have attended quite a few sessions
mainly focused around social good marketing, diversity in tech and communicating authentically. But the one that has stood out thus far has been on conscious consumerism. And, as the session was
rightly entitled, "Is "Conscious Consumerism" Just a Marketing Term?"