Tyler is the Marketing Manager for Clutch (clutch.com), a marketing platform that empowers B2C brands like New Balance, Meineke, Godiva, and Pandora understand and motivate their best customers. He’s responsible for presenting Clutch’s complex capabilities through a simple marketing message and generating qualified leads. Prior to joining Clutch, he created the concept for yogurtree (yogurtree.com), a self-serve frozen yogurt café, while obtaining a B.S. in Finance from Lehigh University. Then he and his dad designed and custom built two naturesque cafés centered around a unique customer experience.