Zane VellaMember since April 2016Contact Zane
Zane drives Watchwith's strategic vision to provide a global platform for in-program contextual video advertising. Zane inspires the Watchwith team, customers and partners to realize new consumer experiences and new revenue at the intersection of TV and connected digital media. Prior to Watchwith, Zane founded the Related Content Database (RCDb), a Motorola funded Advanced TV data platform for TV service providers. Zane was also founding president of MX (acquired by MLB Advanced Media) where he led innovation and development of early connected digital video products for Hollywood studios. Zane is a member of the Television Academy, holds a Master's in Psychology from Harvard University, and is a graduate of the Georgetown University School of Foreign Service.
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- VAST 4.0 And The Future Of Native Digital Ad Products in
Like the pioneers of early television, the challenge today is to create truly native digital-advertising experiences that are unique to the fast-growing mobile and OTT platforms.