Monica Seebohm
Member since July 2012Contact Monica- National Director, Politics and Advocacy Tremor Video
- LinkedIn: https://www.linkedin.com/in/monica-seebohm-b1527b?trk=nav_responsive_tab_profile
- Twitter: @monicalax
- New York New York
- 10023 USA
Articles by Monica All articles by Monica
- Owning The Virtual Ground Game In The Presidential Election in
Marketing Politics Daily on
04/11/2016
We live in a world where information is being thrown at voters from an even greater multitude of channels and platforms, and it's forcing political marketers to up their virtual ground game with digital advertising that can reach and sway voters. With the savvy use of the voter file, candidates can target specific people as opposed to spending big dollars on TV ads, a largely untargeted method that has the potential to reach a wide audience but doesn't necessarily impact voters.
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