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David Niles

Member since April 2016Contact David

David Niles is President of SSA & Company. Previously, Mr. Niles was a partner at Castling Group and manager of GESD/Castling Investors, a $30 million venture fund. Formerly, he was a management consultant with Booz, Allen & Hamilton and head of business development for BMG Direct Marketing, a $1 billion division of Bertelsmann AG. He holds an MBA with distinction from Columbia Business School, and a BA from the University of Virginia. Mr. Niles currently sits on the board of Columbia Business School’s Deming Center.

Articles by David All articles by David

  • Advertising Firms + Big Data = Missed Opportunities  in MAD on 04/14/2016

    Creative agencies are leaving valuable opportunities on the table when it comes to advanced analytics. Clients are now swimming in data about their customers but need help processing it. Creative agencies must become experts at leveraging client and third party data to quickly create more compelling, more effective campaigns.

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