Marc Goldberg

Articles by Marc All articles by Marc

• Confessions Of A Brand Safety Analyst in MediaDailyNews on 12/19/2018
  

  If you look at your post-campaign reports, you will notice sites you never heard of earning a lot of impressions. Look at those sites carefully -- don't stop at surface level.

• Improving Client-Agency Procurement Efforts Is Vital in MediaDailyNews on 05/03/2018
  

  A new role - the brand safety officer - is a first step in helping procurement and brands better understand the current state of digital media buying.

• Brands: Walk, Don't Run to Embrace Mobile Viewability in Mobile Marketing Daily on 05/06/2016
  

  It's better to use viewability as a campaign measurement rather than a target. If advertisers "target" viewability then they expose themselves to inventory that falls far short of campaign quality levels that advertisers would otherwise require.

• Advertisers, Clean Up The Mobile Ad Market Before It's Too Late in Mobile Marketing Daily on 04/15/2016
  

  For many brand advertisers looking to reach their audiences at the right time and place, it's clear that they need to include mobile on their plans. What's not obvious is what the best approach should be. Advertisers should approach mobile as active market makers, not as bystanders to a new ecosystem.

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