Joe DePreta

Articles by Joe All articles by Joe

• Experiential: The Binge-Watching Of Marketing in Marketing Daily on 04/21/2016
  

  After two hours of Irish and Cockney gangsters in 1907 Birmingham, England, I stumbled upon what might be experiential marketing's core intrinsic benefit.

Comments by Joe All comments by Joe

• Aspartaming History: Pepsi, The 'Un-Woke' Cola by (Mad Blog on 04/07/2017)
  

  Great piece Barbara. I particularly like part of the formal Pepsi apology, "Clearly, we missed the mark . .  . " It immediately brought me back to a 7-UP musical radio commercial that ran around Woodstock and attempted to harness "hippy" culture. Part of the lyric went: "It's what we miss that hits the mark. It's what's left out that leaves us in, it's the light shining over the dark. And in these times of overcomplication there's UN, shine UN. UN for all, all for UN, 7-UP. The UNcola." To me, those lyrics oddly apply to the Pepsi disaster in question, only in a more informed and relevant way.

• A Very Special, Treacle-Down, Holiday Message by (Mad Blog on 12/16/2016)
  

  Loved it Barbara, thank you!

• Trump's Bump: The Scary Appeal Of The Authoritarian Father by (Mad Blog on 07/28/2016)
  

  Barbara, one of your best. I've sent to all three of my kids, one still in college. Thank you for this insight.

• Attractive Women and Models Only: The Trouble With Cannes -- And Advertising by (Mad Blog on 06/24/2016)
  

  The bloat that has become Cannes is hellacious. 1997 was the last year I went. As the lyirc goes, "Lots has happened since we last spoke." Thank you for putting the woeful events in context so effectively.

• Bots, Don't Fail Me Now! A Letter From Facebook Prison by (Mad Blog on 06/10/2016)
  

  Well done Barbara. And for my little voice in this universe, given our current cultural climate, the term Kafkaesque can't be used enough!

• Confirmation: The Smoking Gun Is Live! by (Mad Blog on 04/21/2016)
  

  Fantastic! Thank you Barbara

• Jerry And The Terrible, Horrible, Very Bad Clio by (Mad Blog on 10/09/2014)
  

  Agreed, great insight. Re Comedians in Cars Getting Coffee: it expresses itself as smug bores laughing too hard at stuff that isn't funny.

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