Christian Baesler
Member since May 2016Contact Christian- President Bauer Xcel Media
- Twitter: @cbaesler
- New York New York
- 10016 USA
Christian Baesler is the President of Bauer Xcel Media, the global digital division of the Bauer Media Group. With more than 1,000 products in 16 countries and an annual turnover of 2.7 billion dollars, the Bauer Media Group is one of the world’s largest media companies. Christian Baesler started his career as a freelance writer, photographer and web developer. After subsequently spending 4 years at Bauer Media Group’s headquarter in Hamburg, Germany he got relocated to New York in 2012 to jump-start Bauer Media’s digital business in the U.S. There he built a digital department from scratch, turning a solo operation into a team of currently more than 50 across editorial, technology, marketing and product management. In August 2014 what had been a “New Media” department of a print publisher was spun off into its own separate division called “Bauer Xcel Media”, focussing solely on digital, with Baesler running the operation as President. Under his leadership, all of Bauer Media’s U.S. brands experienced extraordinary digital growth: Among other achievements, Life&Style became the fastest growing magazine brand in the digital space, while J-14 became the largest editorial teen brand on Facebook. In February 2015, Bauer Media Group expanded Bauer Xcel Media’s operations internationally, to become Bauer’s global digital division. With offices in New York, London, Sydney, Melbourne, Hamburg and Warsaw, Bauer Xcel Media’s digital products currently reach 150 million monthly unique users worldwide.
Articles by Christian All articles by Christian
- U.S. Publishers Must Cooperate To Compete in
Supply-Side Insider on
12/16/2016
For every new dollar of digital advertising budget spent in Q1 of 2016, Google and Facebook earned 85 cents, according to Brian Nowak, a Morgan Stanley analyst cited in the New York Times. This stat should serve as a wake-up call for the hundreds of high-quality content publishers competing with these giants.
- How Publishers Gain Bargaining Power As New Platforms Enter Ad Market in
Supply-Side Insider on
11/18/2016
After a long stretch of publisher submission to Google and Facebook, the rising competition between digital platforms is good news for publishers. However, publishers must not waste time on bad deals or spread themselves too thin, or they will lose their opportunity to increase revenue from the broader array of content distribution options in front of them.
- U.S. Publishers Must Cooperate To Compete in
Supply-Side Insider on
08/18/2016
For every new dollar of digital advertising budget spent in Q1 of 2016, Google and Facebook earned 85 cents, according to Brian Nowak, a Morgan Stanley analyst cited in the New York Times. This stat should serve as a wake-up call for the hundreds of high-quality content publishers competing with these giants. Google and Facebook may not look like typical content companies, but they are beating publishers by playing a totally different game.
- For Publishers, Not all Mobile Advertising Created Equal in
Supply-Side Insider on
06/21/2016
Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same banners from desktop shrunk to tiny sizes for a very small screen. As studies about mistaken clicks emerged, publishers and advertisers searched for alternatives.
- How To 'Sell' Programmatic Advertising in
Supply-Side Insider on
05/12/2016
Rather than fear the effects that programmatic might have on the rest of their advertising business, publishers should work to optimize a channel that could actually offer more pricing competition and more scale with less work.
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