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Sal Arora

Member since April 2016Contact Sal

  • Chief Product & Engineering Officer Mode Media
  • San Francisco California
  • 94101 USA

As President and Chief Product Officer & Engineering Officer, Sal Arora is responsible for all Mode products; our channel brands: Glam, Foodie, Tend, Brash, and; ad products; content; native and social solutions; and our video and creator partners. Prior to joining Mode, Arora served in various engineering leadership roles at Microsoft, including Director of Engineering, where he led the development of the multi-device strategy and experiences for Microsoft Mediaroom, the world’s largest IPTV platform. Arora was also responsible for conceptualizing, developing, and shipping Mediaroom experiences on Windows Phone 7, Windows 7 Media Center, Silverlight, and Xbox, in deep collaboration with various Microsoft product, design, and commercial groups. Before joining Microsoft, Arora was co-founder and CEO of ibizu, an early stage social networking company creating online collaborative spaces, and the co-founder and Chief Technology Architect at NetObjects, a Web software and services company.

Articles by Sal All articles by Sal

  • Men Trump Women As Ad Targets In 2016 in Marketing: Politics on 05/11/2016

    Despite Hillary Clinton's efforts to break the presidential ceiling for women, Trump's social-media prowess appears to be turning gender marketing rules upside down. Recent evidence and analysis show that the male demographic is interacting with new types of content as a result of the political landscape, having much to do with the 2016 presidential race and the spectacle of Donald Trump.

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