Joe Sabol
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Articles by Joe All articles by Joe
- Automation Accomplished, It's Time for the Creative Renaissance in
MAD on
05/11/2016
Pay no mind to the suggestion that the programmatic revolution has left creatives behind. Quite the contrary. Human touch is very much needed. Creativity still matters. Execution matters. The question now facing agencies is how to calibrate efforts to complement and extend the power and efficiency that automation provides. The realization of the promise of digital advertising requires both art and science.
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