Peter RyanMember since April 2016Contact Peter
Peter focuses on time-based advertising. He has written pieces on the startup economy and interview segments with entrepreneurs.
Articles by Peter All articles by Peter
- Time-Based Advertising Is Taking Off in
Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising new metric for measuring media is time, thanks, in large part, to its relationship with attention.