As Chief Strategy Officer for North America, Cindy is responsible for setting the strategic roadmap and plays a key role in Mindshare’s Adaptive Marketing approach. Prior to this role, she served as the Founder and Managing Director of Mindshare's Invention Studio, which merges data, science, and creativity to ignite media plans that have a real cultural impact and real-time engagement for consumers. Last year, Cindy was inducted into the American Advertising Federation’s Advertising Hall of Achievement. She's also been recognized as an Ad Age "40 Under 40," an Adweek Media All Star, one of Cynopsis Media’s Top Women in Digital, and one of Advertising Week’s Mad Men (and Women) 3.0. Her work has been honored by Cannes Lions, Festival of Media, the OMMA Awards, the Effies, IAB MIXX, and more.