Anna McCarthy

Member since June 2013Contact Anna

Insight And Customization: The Gift With Purchase When Going Programmatic in Engage:Affluent on 06/15/2016
Luxury retailers have historically been hesitant to adopt programmatic advertising - the automated buying of digital media - believing that programmatic means gaining efficiency at the expense of losing control. For brands that have built practices around putting an ad in a premium content context - a full-page spread in Vanity Fair, for example, where the ad itself is in some ways viewed as content - that exchange can be a difficult one to swallow.

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