Articles by Tom All articles by Tom
- PR And Media Sales: Worlds Colliding in
Supply-Side Insider on
08/12/2016
The media business, in the face of competition from Facebook and Google, is fighting for attention, eyeballs and advertising dollars. And the challenges facing media sellers are becoming increasingly more complex, as our focus shifts from targeting audience "segments" to reaching individuals. How can marketers and media brands continue to serve and succeed?
- What Is Predictive Modeling -- And Why Should Publishers Take Notice? in
Supply-Side Insider on
06/16/2016
At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on West 18th Street in Manhattan. My first question went to the audience: "A show of hands. Who knows what this topic means?"
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