Maggie Mesa
Member since March 2015Contact Maggie- Head of Publisher Relations Manage
- Oakland California
- 94610 USA
Articles by Maggie All articles by Maggie
- Conquering Mobile: What Marketers Should Master In 2017 in
Mobile Marketing Daily on
04/10/2017
The shift from tried and true desktop formats, like banner ads, is just one aspect of mobile marketing motivating brands and agencies to re-think their mobile strategies this year. Here are three more ways marketers should approach mobile to thrive in a mobile-first world.
- Smart Phone, Smarter Monetization in
Mobile Marketing Daily on
06/20/2016
And, because it's where consumers are, in-app is also where advertisers want to be. Mobile in-app ad spending is projected to outpace mobile web browser ad dollars by nearly three-to-one, per eMarketer, reaching $16.9 billion by 2018.
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