- Where Brands Fit In Voice-Activated Assistants in
AI & IoT Daily on
06/30/2016
This marks the year of conversation commerce and how brands can now interact with consumers in more personalized ways, including messaging apps, chat apps and voice technology. Instead of ordering
goods or services on websites or by phone, consumers can now do so within apps and social media channels. As consumer behavior shifts to these new channels of interaction, and time spent on social
media and messaging apps continues to rise, it is increasingly important for brands to meet consumers where they are.