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Andrew Solmssen

Member since September 2014Contact Andrew

As Managing Director for POSSIBLE (WPP), Andrew runs the Los Angeles office and serves as part of the executive management team that directs1500 staff across 26 offices in 14 countries. Prior to POSSIBLE, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, Viacom, and Microsoft. He grew the company from 3 people to one of the world’s top digital agencies and its sale to WPP in 2007. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York. At KPE, Andrew spearheaded major initiatives for Variety, Turner, and AOL. Sent west to start KPE’s Los Angeles office, Andrew grew that business, building brands and software for clients including Nielsen, New Line Cinema, and Princess Cruises. Andrew has been a leader in digital since the mid-1990’s. His work has received a 3 Gold Cannes Lions, 3 Emmys, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular columnist in trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development.  He is a graduate of Hamilton College who spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.

Articles by Andrew All articles by Andrew

  • Digital Marketing in the Age of Consolidation in MAD on 06/29/2016

    No matter how great a merger is for a company, it's always a mess for the marketing and IT departments. Every digital property a brand owns needs to be thoroughly audited, from campaign pages to mobile apps-even presences on chatbots. Invariably, we find big mismatches in technologies, content types, and even the tone and design of imagery.

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