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Caitlin Bergmann

Member since July 2016Contact Caitlin

  • Director, Content & Creative MediaCom
  • Twitter: @pasty
  • New York New York
  • 10018 USA

Caitlin Bergmann is director of content and creative of MediaCom, joining the leading media agency in 2015. She began her digital media career at age 19 when she was hired to write her own column for After earning a bachelor’s degree in communications from The George Washington University, Caitlin returned to web production at ad agency Concept Farm, blogging as characters from best-selling author James Patterson’s series “Maximum Ride.” Her work has been featured in Patterson’s books and radio spots, as well as in his web and print campaigns. In 2007, Caitlin transitioned into the world of television, generating content for IVillage and NBC’s “Today” show. In 2008, she became Tumblr’s fifth (or sixth, depending on who you ask) employee, consulting on VIP and celebrity bloggers. That same year, Caitlin continued her career in the TV world with a four-year tenure at Lifetime, creating online content for the cable network’s scripted and reality shows, acquired series, and movies on In 2012 she returned to Concept Farm, creating social media content and digital strategy solutions for clients like Century 21 Department Store, espnW, ESPN, James Patterson, Aruba Tourism and Bowlmor/AMF. Her work on espnW’s “98 Days to Shine” social campaign in 2013 earned her an Ad Age Small Agency Digital Campaign of the Year Award and two Shorty Award nominations (2014). Caitlin is a member of the Television Academy (Interactive Media) and the Real-Time Academy of Short Form Arts & Sciences (Marketing Jury).

Articles by Caitlin All articles by Caitlin

  • Brands Emoting Through Emojis in MAD on 07/06/2016

    Emojis have inspired fashion, influenced politics, chosen contest winners and can have a pizza delivered to your front door. How did we get to this Emoji-centric world? New technology yields new case studies. As Emoji accessibility scaled up, so did the Emoji content by marketers.

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