Mike LeMember since April 2012
Mike Le is the Co-Founder and COO of CB/I Digital, CB/I Digital is a digital marketing and platform development firm that specializes in growing traffic and revenue for DTC Ecommerce brands as well as traditional enterprises. CBI clients include LVMH, Beam Suntory, First Citizens Bank, Chan Luu, and more. Mike holds a Master's degree from NYU in Information Systems.
Articles by Mike All articles by Mike
- Collaboration In Adland Is No Longer An Option (It's A Must) in
Still, multi-agency projects can run into snags. When the project goes south, the pains begin. Because each agency only knows a part of the picture, most of them cannot fix the problem. The client is never wrong, so someone else should take the ball. Since no one wants to take responsibility for mistakes, people may start pointing fingers.
- Tough Clients Help Make Great Agencies in
We agencies all dream of polite and understanding clients, who know what they want, set reasonable goals, are communicative and write checks quickly. In the real world we all know it doesn't always work out that way.
- Why Most Agencies Stay Away from ROI Metrics in
Within today's business culture, increasingly driven by e-commerce, marketers want to know not just that a customer is visiting their website, but that the consumer is actively purchasing or partnering with them. However, in many of the RFPs and proposals submitted by agencies to these clients, the focus is still primarily on items such as impressions, clicks or "engagement" metrics. Why is that?