Kristy LaPlante has been a direct & digital marketing specialist for the past 15 years. Her clients include Fortune 500 companies in retail, CPG, media and entertainment, financial services, travel, healthcare and more. She was recently awarded a spot on top of LuxuryDaily Magazine’s annual Women to Watch list. As a marketing strategist at Merkle, Kristy focuses her efforts on developing people-based campaigns that drive performance and generate sales in highly measurable, digital technology environments.