Kristy LaPlante
Member since June 2016Contact Kristy- Associate Director of Digital Strategy Merkle
- Columbia Maryland
- 21046 USA
Kristy LaPlante has been a direct & digital marketing specialist for the past 15 years. Her clients include Fortune 500 companies in retail, CPG, media and entertainment, financial services, travel, healthcare and more. She was recently awarded a spot on top of LuxuryDaily Magazine’s annual Women to Watch list. As a marketing strategist at Merkle, Kristy focuses her efforts on developing people-based campaigns that drive performance and generate sales in highly measurable, digital technology environments.
Articles by Kristy All articles by Kristy
- Using Data To Reach Audiences In The Streaming Society in
Television News Daily on
07/15/2016
Suddenly, the move to digital marketing seems fortuitous. Digital is the key to connecting producers directly with their viewers. Data is becoming incredibly cool.
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