Adam PaulisickMember since May 2016Contact Adam
Adam is currently Chief Product Officer of Commerce Signals. For more than a decade, Adam has been an industry evangelist and product-centric executive for data-driven marketing and advertising informed by location, sales, or other forms of consumer data. As a Senior Vice President of Nielsen Catalina Solutions, Adam has worked directly with hundreds of advertisers, agencies, and publishers including Pandora, Millennial Media, AOL, Viant (formerly Specific Media), Time Inc, Meredith, IHeartMedia, Inc (formerly Clear Channel), Collective Media, Verve, 4INFO, iAd, and Rocketfuel, among other industry leading technology and media companies. Prior to Adam’s time at Nielsen Catalina Solutions he was based in London, with The Nielsen Company, responsible for unifying more than 25 commercial markets’ audience, video, social, and ad effectiveness capabilities, in addition to creating a healthy corporate development and early stage relationship in Western and Eastern Europe for Nielsen. Adam continues to spread the message of sustainable advertising and data enablement as seen on stage at AdTech San Francisco, AdWeek NYC, IABMixx, or in press in The Wall Street Journal, AdExchanger and other trade publications. In addition to close ties into the ad tech and data venture community, Adam helps to educate the next generation of data-driven entrepreneur as an Adjunct Professor of Entrepreneurship at Carnegie Mellon University’s Tepper School of Business (MBA).
Articles by Adam All articles by Adam
- Look Out, Foot Traffic Metrics, Here Comes Snapchat in
Marketing Daily on
I continue to be impressed by advertising formats Snapchat is championing such as sponsored lenses.