
Marissa Hayes Aydlett
Member since July 2016Contact Marissa- Chief Growth Officer Showpad
- Twitter: marissaaydlett
- 48236 USA
Marissa Aydlett is brand operations leader with a proven track record in bringing new ideas to market to realize commercial success, driving industry and consumer recognition for award-winning products and supporting record-breaking revenue generation. Accomplishments include: DMN’s 40 Under 40 2017, Mobile Marketer’s Mobile Women to Watch 2017, and Advertising Age’s 25 Marketing Technology Trailblazers 2017 for her work in guiding the Braze organization through a corporate rename which resulted in a 22.5% increase in familiarity with the brand in just 12 mos. and a nearly one billion dollar valuation, and Folio’s Top Women in Media 2014 for her outstanding revitalization of the Quartz marketing team, where she grew revenue 400% year over year.
Articles by Marissa All articles by Marissa
- Move Beyond The Demographic: Behaviors Matter More in Our Mobile World in
Mobile Marketing Daily on
07/20/2016
Now it's possible to understand the behaviors of individuals and deliver targeted messaging directly to personal devices wherever, whenever. Yet, despite this ability, many marketers continue to provide messages like push notifications, in-app and browser messages, email, etc., based only on limited demographic information and blasted group messaging. That must change.

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